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Business Leaders
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Lifelong Learners
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Civic Leaders
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Tech Trendsetters
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Sustainability Champions
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Cultural Connoisseurs
NPR has a high concentration of listeners who are professionals and workplace leaders in both the public and private sectors.
- 36% more likely to be in a president role
- 43% more likely to be in a vice president role
- 57% more likely to be in a CEO role
- 83% more likely to be top management
The NPR audience is highly educated. Their dedication to public radio is indicative of a broader commitment to learning throughout their lives.
- 157% more likely to have a post-graduate degree
- 244% more likely to have a doctorate degree
- 93% consider continued learning very important
NPR listeners are highly engaged in their communities. They are vocal advocates for causes they support. Their strong community ties give them inordinate influence in their social and political networks.
- 146% more likely to serve on a committee for a local organization
- 234% more likely to have been an active member of any group that tries to influence public policy or government
- 60% more likely to have voted in a Federal, State or Local election
NPR listeners are tech-savvy and appreciate the value technology adds to their lives.
- 58% more likely to work in MIS, IS, IT, Networking or Technology-related jobs
- 53% agree that when they find a technology product they like, they tend to recommend it to people they know
- 65% are willing to pay more for top quality electronics
NPR listeners are highly environmentally aware and take this into consideration when making life choices. This is reflected in the products they buy and the actives in which they participate.
- 75% believe preserving the environment is important
- 143% more likely to have made a contribution to an environmental organization
- 276% more likely to participate in environmental groups or causes
NPR listeners have a curiosity about the world around them and are more interested in experiencing other cultures than the average American.
- 47% more likely to go to museums
- 56% more likely to go to live theater
- 40% have travelled abroad in the past 3 years